THE MAPPING OF SUPPLY CHAIN OF DRAGON FRUIT IN TANAH LAUT REGENCY

Abstract

Dragon Fruit (Hylocereuspolyrhiyzus) or is one of the commodities that have excellent
prospect to be developed. As one of the horticultural commodities, dragon fruit has a
high level of damage in the distribution process to the hands of consumers. Dragon fruit
passes through several processes starting from harvesting, hauling, sorting, packaging,
storage, distribution and marketing to the final consumer. Therefore it is necessary to
study about each of the existing processes with the aim of maintaining the quality of
dragon fruit to the consumer. This research aims to mapping the supply chain of dragon
fruit, especially the market located in the tourist area of Tanah Laut. The study was
conducted at the Tanah Laut tourist sites, among others around Tampang, Tajau Pecah
and Bati-Bati. The data used in this study consist of primary data and secondary data.
Primary data in this study was obtained through interviews with a list of questions that
have been made. The results showed that the dragon fruit supply chain has four flow
patterns consisting of farmer entities, small collectors, large collectors, retailers and
consumers.